Finding a way to navigate your journey as you age.
Cathy Bollinger approached Benjamin & Bond to help solve a problem she identified in the aging community. Which is that people fail to plan for their quality of life as they age (beyond possible retirement savings). In addition, they avoid thinking through the reality of their needs versus their desires.
Our task was to design and develop a brand and online platform focused on serving the needs of aging adults (50+) through the use of local resources that empowered them to navigate various opportunities for education, enrichment, and connection to others.
Partnering with Cathy we developed a responsive brand system, coaching strategy, and user experience for an online platform and various marketing assets. In addition, we developed a pitch deck to help Cathy gain more support, investors and partners in the local York community.
There is a reason the wise old owl is a symbol for wisdom. Designed with simple, clean shapes and warm colors. We built a responsive brand with a knowledgeable, friendly, honest and hopeful feel to it.
The user experience for the online platform needed to continue the simple and clean approach from the branding. It needed to be flexible enough to respond to increased font sizing. Seamlessly integrate with Calendly and offer a personalized quiz that would help the online coach offer more focused guidance.