Designing and building with purpose.
Keystone Kidspace is a making space where art, science, technology, and engineering merge to create a unique destination to challenge and excite the whole family.
Keystone Kidspace had recently finished up their $6 million Capital Campaign to transform the York Armory into a premier experiential learning center for kids. As they began to shift their focus from capital raising to execution, Benjamin & Bond was brought in to help leadership translate their ideas into discrete decisions, plans, and tactics.
We began with taking a step back and refreshing their brand to be more in line with the consumer audience that Keystone Kidspace needed to build. We reshaped its personality for the building, as well as its voice in communications. We then helped define their key value propositions which were the main drivers behind building a brand new digital experience for Keystone Kidspace. This new user experience would have a main focus on membership sales with secondary messaging around programs and classes.
Keystone Kidspace was updated with a more mischievous, passionate, accessible and different personality. Like a young camp counselor who leads a daring activity. To make the kid comfortable and encourage them to take risks.
We built a new digital experience for Keystone Kidspace. This new user experience would have a main focus on membership sales with secondary messaging around programs and classes.