Embarking on a quest of financial empowerment for young women.
inherQuests was founded with a mission to empower young women by providing them with a strong foundation for lifelong financial independence and well-being. The organization believes that early financial education is crucial for girls to develop into financially confident and capable women, enabling them to shape their own futures.
Dina Shoman partnered with Inovat to cultivate a brand that embodied creativity, courage, collaboration, and trustworthiness, all essential elements to achieve her vision.
Our work involved developing the brand identity, content strategy, and user experience, all built on the Shopify platform. The core value proposition of the site was the offering of subscription boxes. These boxes contained engaging games and quests designed to teach young women financial empowerment. To create these educational materials, we collaborated with an education consultant to meticulously craft a K-6th grade curriculum from the ground up.
inherQuests aims to build a strong foundation for young women, guiding them toward financial independence. It was crucial to create a visual representation that captured this internal journey of growth and empowerment.
To boost brand awareness and facilitate customer sign-ups for their monthly subscription boxes, inHerquests needed a robust solution. Shopify offered the required capabilities and flexibility, leading to the development of a custom, mobile-first theme.
